logo tests

Your original sketch

js

this is just using the Abril Fatface font as is. lowercase j and s but to look more like your sketch then maybe use an uppercase S

jS

this is lowercase j with uppercase S but as you can see the j is dropped down quite a bit in comparison

With the two above that is the largest they can be made on the webpage. This one is traced in illustrator and saved as an SVG so it can be scaled to pretty much any size. Also this is a lowercase j and uppercase S so they appear the same overall size but with the benefit of being able to reposition them relative to each other

circles

I traced the circles as best I could from the low resolution image you sent me. If I retrace them from a higher res image they will not look so “clumpy”. I’ve just stuck the SVG from above inside to get an overall feel for it.

1

2

3

4

5

6

7

8

9

10

Personally, I like 7, 9 and 10

colour scheme

I always try to go for a strong primary, a pale secondary and a pastel tertiary all in the same hue. Then maybe a complimentary accent. Then also black for text but I think a grey will work better for you to keep it feeling soft and light without too much contrast.

current website colours

Primary

Secondary

Tertiary

Accent

grey + sage

#565A5B

#A7B0B7

#8E989A

#98ABA7

#A7B8B2

#B4C3BE

second palette choice

#DAE5D4

#A4B79B

#D9CEC8

#ECE7E1

icon colour choices

logo colour choices

Icons for Instagram

Typography

This is an H1

This is an H2

This is an H3

This is an H4

This is an H5

This is an H6

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